Not only with goods but also \"with shares \", on january 9th, in the network red person concept stocks continue to rise, another related company received a letter of inquiry from the exchange, asking for details of cooperation with the network red person and the proportion of business.
Recently, with the \"concept of network red\" fever, many listed companies in the interaction on the bright identity, this move is also questioned by the market as \"hype.\" In the Shenzhen Stock Exchange on the gold-lettered ham and royal home exchange inquiries,\" whether to rub hot speculation stock price \"has been the focus of attention.
In a surge, some companies are also beginning to point to risk, noting that the MCN business, the multi-channel network, currently contributes less. But in several major anchorman,\" with goods \"has a growing trend, not only\" lipstick one elder brother \"Li Jiaqi live with goods and sausages, Viya surprise club also the latest display of Feitian Maotai live broadcast forecast.
On January 9th, the Shenzhen Stock Exchange sent an inquiry requesting Yujiahui to elaborate on the company's sales model, including, but not limited to, the mode of operation of various sales models, the amount and proportion of the company's operating income in the last period, the specific products involved, etc. As well as the above-mentioned to verify and explain whether the company has exaggerated the impact of network anchor cooperation with the situation.
Shenzhen Stock Exchange also asked Yujiahui to explain the specific situation of the company's promotion model, details of the company's short video platform promotion and content marketing specific operation, as well as the impact on the company's operating performance.
In addition, sse also inquired about the progress of yujiahui construction live training system and specific planning arrangements, dong jiangao personnel recent trading company stock situation, as well as the company in the interactive platform related to the response whether there are active pandering to market hot spots, speculation company stock prices, with shareholders to reduce holdings and so on.
Yujiahui was inquired and the company recently in the interactive platform to answer the network red person's question. On january 6, yujiahui said on the interactive platform, the company has strengthened the promotion and content marketing on short video and other platforms, and established cooperation with a number of network anchors, including via, li jiaqi and other head anchors, the company will continue to build and improve the company's live training system, and strive to create its own network ip. Yujiahui shares from the morning of the most fell% to turn red, closing up%.
At the beginning of 2020, net red wind from the major live broadcast platforms to blow A shares, Saturday from December 13 to January 2 this year 14 trading days 10 trading limit completely detonated A shares, Saturday has been up 250% since December 13. Other net red concept stocks are equally popular, gravity media from December 19 to January 6 this year,12 trading days 11 trading limit; sunrise east from December 30 to January 8 this year, seven trading days 5 trading limit.
Under the net red wind's impetus, there are many companies in the interaction easy to identify. On january 3, gold-lettered ham in the interactive platform said that the company in the network popular live broadcast this has long dabbled, and long-term cooperation with taobao anchors such as via, and with a number of other anchors to establish a perennial cooperation relationship, continue to expand the scope of cooperation.
On january 3, ten thousand li ma in the interactive reply, superqi e-commerce has been actively exploring a variety of new marketing models, including network red people with goods; tianzhou culture in the interactive easy reply that the company's wholly owned subsidiary beijing magic times network co., ltd. to participate in shanghai yanmeng cultural media co., ltd., owns its%, currently no other related network red person layout.
Listed companies so eager to \"rub\" network red hot spot has been questioned by the market hype, in the Shenzhen Stock Exchange inquiries can be seen on whether the focus on speculation.
Li Jiaqi is called \"lipstick one elder brother \", a OMG, capture thousands of girls. However, its sale of sausages is no less than, in the january 5 gold-lettered ham live broadcast, li jiaqi live room five minutes to sell more than 100,000 bags, a total sales of more than 3 million yuan, the cumulative number of views 16.77 million.
In Viya Surprise's latest live broadcast room preview, the reporter found that the 2018 year Feitian Maotai was put on the table, marking the original price of 2899, the price of the live room suspense to be revealed, but the word \"1\" began.
In the network red people with goods link, as the platform side of the shaking sound, fast hand, e-commerce side of Taobao and JingDong and other e-commerce are not listed in A-share, the MCN behind the network red person has become the focus of secondary market hype. But beyond hot spots, the MCN's contribution to performance is debatable.
Gravity media said that the company's MCN business is in the early stages of development, has not yet formed a mature business model. The business is affected by the future market size, marketing strength, user acceptance and other factors, there is uncertainty. The business currently has no significant impact on the company's performance.
La Fangjiahua also said that the current online sales did not have a significant impact on the company's performance, the company is still mainly offline business. In 2018, the company's online sales channel realized sales revenue of 100 million yuan, the proportion of operating income is%; in the first three quarters of 2019, the company's online sales channel realized sales revenue of 10,000 yuan, the proportion of operating income is%.
The MCN of the 5G era opened the ceiling of content and marketing, accelerated the flow and content realization, expanded the business boundaries of content, copyright and platform, and the grassroots IP realization has gone through to verify the IP realization model, according to New Era Securities Research. From the pasta forum era to the streaming media anchor age, the gradual development and maturity of MCN is the only way for industrial development, and now is a good time for continuous verification mode and realization. Reporter Wang Ji